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Free software among the biggest world brands | Desde América, con amor

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Free software among the biggest world brands

The title might be totally misleading but let me explain what I mean. Today Business Week has published an update on their list of Best Global Brands (there is a PDF with the top 100 ranking). There are many brands linked to software development in the top positions. Let's see how free software is doing there:

  • 2. Microsoft (the expected winner in the software scene, only surpassed by Coca-Cola, still hasn't got free software on top of the strategy).
  • 3. IBM (free software friendly).
  • 5. Nokia (friendly? see comments).
  • 7. Intel (friendly).
  • 12. Hewlett-Packard (friendly).
  • 18. Cisco (friendly? see comments).
  • 20. Google (friendly).
  • 21. Samsung (friendly).
  • 25. Sony (not yet - or friendly? see comments).
  • 27. Oracle (friendly? see comments).
  • 31. Dell (friendly).
  • 33. Apple (not yet)(friendly).
  • 34. SAP (not yet).
  • 42. Philips (not yet).
  • 43. Siemens (friendly).
  • 44. Nintendo (not yet).
  • 48. eBay (not yet).
  • 50. Accenture (not yet).

As you see, even if Microsoft and Apple Sony Philips would keep their non-openness strategies, free software would be in a different stage if the rest of brands "not yet" would become friendly.

PS: I reckon the friendly/not-yet interpretetation is totally subjective, feel free to improve it. I might also have missed companies in this listing (i.e. should Canon appear or not). Also, I felt too lazy to go beyond the top 50.

Submitted by qgil on Mon, 08/06/2007 - 04:57. · | | | | | | · » qgil's blog | login or register to post comments


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